The logic and the creative

A Framework that Prioritizes Logical Ideas Over Creative Ones

What do I mean by this?

Think for a moment about how many designers you know in senior key positions, or more so, how many senior design roles exist?

Very few, and mostly in large companies overseas.

Why is that?

Perhaps it's because society still views practical disciplines like physics and mathematics in a very dichotomous way, drawing a clear line between them and fields like art, design, and music.

A creative individual must prove themselves and their ideas to logical thinkers, but it doesn’t work the other way around. Why?

Logical thinking is easier to digest; it's understandable, clear, and data-driven. This has great value, and I'm not against logical judgment—in fact, I support it. But what would happen if the company's development manager or CTO reported to the design manager, the CDO?

A shiver, right? It's like turning the world upside down...

Designers, some of them at least, can think very agilely, embrace uncertainty, and create something new out of a complete chaos of requirements.

This leads to breakthroughs!

The areas where we make progress are thanks to flexible, liberated thinking that doesn't rely on logic. There are many examples of this, and I’m sure I don’t need to mention them here.

So, what do you say? Ready to brainstorm with me? 🤔