Identifying Frictions
Users waste valuable time navigating unnecessary hurdles — slowing operations and introducing severe risk of human error.
Low Adoption Rates
Use -cases designed to be too complex. Overwhelmed users retreating to raw Excel sheets or manual workarounds
Decoration vs. Architecture
Focusing on "pretty pixels" and button colors rather than restructuring the underlying system logic and data flow.
What's stopping us?
We have a vision, we have an amazing pitch, and we know how to speak and explain eloquently what the product is about, but...
How do we avoid wasting many development hours on features that may not provide value?
How do we build the real foundation, a MVP (Minimum Viable Product) that provides real value?
How do we test what we've planned and validate if it suits our users before we've written a single line of code?
Is graphic design important, and how much should we invest in it?
How do we approach our users? What do we ask? How do we funnel the information into insights that we can start working with?
What is the next step?
Defining our user audience
Research does not require stopping the work; it can be carried out on the go. It is critical that we understand the users in depth
Understanding users' pains, needs and tasks
Building users scenarios & journeys will help us plan correctly and break down our system into modules and features
A prototype will visualize our solution
Prior to moving forward in the design process, we want to build central and frequent scenarios that we can check and test
Complex Made Simple
"I Make Sure that Digital Systems are Easy to Learn, Clear to Operate and Easy to Maintain".
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